After deciding calling Aftershock a day in August 2008 (for those who don’t know Aftershock, its was a record label I ran with Flash which featured artists such as Bruza, Tinie Tempah, Mz Bratt, Shola Ama, Sadie Ama, Kano, D Double, D.O.K. Wiley, Big-E-D, Loudmouth Melvin, Elrae, Badness, D.E.Velopment aka Devilman, Scratcha DVA, Gemma Fox, etc). I vowed never to start another label again.
I must admit, I felt lost after leaving the Aftershock chapter behind me. I had met Elijah previous through Loudmouth Melvin in 2007. We shared the same vision and passion for Grime. At that time Grime was unheard of in the clubs, unless you did Electro infused dance music. From the highlights of selling a good couple of thousands of vinyl with one release in a space of a few weeks on Aftershock in 2003 to struggling to sell a few hundreds in 2006, was a real change in the way music was going. That was one of the main sources of income.
My second release on the label was with Joker entitled Gully Goon Estate and the flip was with Nottingham’s and DTC boss Illmana called Screama
Third release was from Grime legend P Jam. He hailed from the same label as Skepta in 2003 called Dice Recordings. Just like me, I felt P Jam was not getting the recognition he deserved. Anger Management is one of the biggest tunes in Grime history. It originally came out in 2003/4. Only available with the D Double E vocal. So I decided to release after play in our third Butterz & Hardrive night at East Village, Shoreditch. It was definitely the highlight of the night with 3 massive reloads.
The forth was something special. I remember hearing this track called Tribal Affair in a club a few years back. I ran up to Elijah and asked him “Who’s tune is this”! I found out later it was Champion. I was around Dj Pioneer a lot in 2010. No matter where Dj Pioneer played up and down the UK, from Uni dances, to the Urban raves to the dress up posh clubs, the track Motherboard had the same affect, straight pull upppppp lol!!! I knew Champion was boss and was already known, but people couldn’t put the face to the name. So this release was to put a change to that, and indeed it did. Putting out the Motherboard EP was one of the best things I’ve done.
HDR005, the fifth was with artist I had under my wing when I ran Aftershock, Mz Bratt . Selecta was tearing up club land, regular spins from myself, Skream, Benga, Hatcha, Mistajam, Shy Fx, etc. Produced by Redlight. I employed remixes from Nights Slugs record label boss Bok Bok and Butterz golden boy wonder Royal T .
This release was a stepping stone for me and my label. Full Attention was the sixth release. It featured singing sensation Ruby Lee Ryder. It was the first Hardrive record to get play listed. It went B list on BBC 1xtra. I’ve played this records all over the world and seeing people react to it and going ape is a beautiful thing and having all the big wig deejays playing this record was amazing. I still play this tune to this day.
I’m still on this magical adventure, I plan to release the first CD on Hardrive entitled Hard Wired featuring myself Kode 9, Zed Bias, Champion, Joker, Falty DL, Swindle, D.O.K, Sinden, P Jam, etc.
Sorry to ramble on a bit, but this just a sample of my life lol, I hope you continue to follow and support the label and the movement, thanks for reading.